They have been thinking about making their fonts thinner to reduce their environmental impact. You might even go further by using a font that can serve your business efficiently, as several environmentally-friendly corporations are doing. To better understand, here is a concrete and visual example of the sentence “I am hungry”įairmont Hotel Logo Design Brand Guidelineįor example, If you are running a start-up company specialized in tech proposing online products to young adults, a modern font displayable on multiple platforms – computers, tablets, and smartphones – would be a great choice to make. Indeed, different terms are written consecutively, and spaces are used for separating different sentences. In contrast to the English Language, spaces between words are rarely present in Thai written language.
Indeed, there is no distinction between lower and upper cases in Thai written language. They can be positioned above or below and to the right and left of the consonant. Thai language is written from left to right and has 44 characters for the consonants.Įach consonant can be accompanied by a vowel that has three different types. The characters that make up a syllable are composed of fragments, as is the Devanagari, an Indian language. As an Abugida, it lies between the syllabary and the alphabet. Unlike the typographic system of all Western languages, the Thai font is not purely alphabetic. When it comes to written language, many Thai-learners find it quite challenging due to the number of consonants, combined with the diphthongs which are those gliding vowels. Some others are more difficult such as the layers of honorifications and the 5 different tones, which can be very subtle for Estearn foreigners. That means that verbs have no temporality and no conjugation.
The Thai language is known for being complicated to learn, especially for people who are not Thai-native speakers.Īlthough some concepts are making the language more accessible, such as the fact that the verbs are invariable. Thailand Map Infographic 2019 © Asia Media Studio Or the Isaan, a North-Eastern Thai dialect, which shares many similarities to the Laos language. Like other languages, Thai has several different regional dialects depending on which parts of Thailand you are.įor example, the “Standard” Thai dialect is spoken in the Central Region, where Bangkok is located.
Thai is a language spoken by 60 million people in Thailand and around. Special features of the Thai language & typographical system In function of the Thai typeface you would select, it gives different characteristics and meanings to the message you will be sharing.ġ. Then you would be able to choose the right Thai font for your Branding. Secondly, you need to have your Branding fundamentals. However, the choice of your brand typeface – and your branding in general – may strongly impact your turnover.įirstly you have to understand the Thai spoken & written language particularities and the country’s culture. Or if you just want to launch your business in Thailand, how do you select the right font for your brand? But how do they start operating on the Thai Market? Which Thai font do they choose for their branding localisation in Thailand? Due to increasing globalization and the growing importance of Asian markets, the local languages in these regions are attracting brand attention.
0 kommentar(er)
